A Rube Goldberg
Birthday Surprise
A unique CRM Campaign for Videoland
Collaborating closely with Videoland's CRM team, we reimagined the typically mundane birthday email into something truly unique.
Introduction
Videoland, RTL's video-on-demand service, holds the second spot among the most-used VOD platforms in the Netherlands. Inspired by the idea, "Why make it easy when it can be difficult?", we embraced the notion that celebrating your birthday can require a bit of effort.
Solution
A Rube Goldberg machine… that bakes a cake. For those unfamiliar with the concept, a Rube Goldberg machine is an overly complex device designed to accomplish a simple task in an unnecessarily intricate way. Named after the late 19th-century cartoonist Rube Goldberg, who famously illustrated these whimsical contraptions for everyday actions, like flipping a newspaper, the concept perfectly fit our playful approach.
Execution
Sketching, designing and constructing the machine entirely from scratch. To bring it to life, we incorporated props and set pieces from some of the most iconic and beloved Videoland productions, blending creativity with a touch of cinematic magic. So, we got to work—Sketching, designing and constructing the machine entirely from scratch. To bring it to life, we incorporated props and set pieces from some of the most iconic and beloved Videoland productions, blending creativity with a touch of cinematic magic.
A Rube Goldberg Birthday Surprise
Why take the easy way out? Celebrating a birthday deserves a bit of effort.
Timo Wilbrink
Creative Director
Sketching and designing is one thing... but then actually constructing this elaborate machine was something that literally brought the production to live.
Marijn slot
Art Director
The Machine comes alive
