Enjoy dots
and stripes
A bold celebration of patterns and vibrant colors.
Robijn's 'Stip en Streep' campaign highlights a detergent that keeps whites bright and colors vivid.
The campaign
In 2022, Robijn introduced 'Stip en Streep,' a detergent and fabric softener designed for colored clothes with white elements. Born05 crafted a campaign highlighting the product's assurance that whites remain bright and colors stay vivid. This initiative encourages embracing patterned clothing without laundry concerns. The campaign showcases lively patterns in everyday life, reflecting the joy and confidence 'Stip en Streep' offers. The result is an engaging campaign that reveals new details upon each viewing, filled with motion and playful aesthetics.
Commercial
Life is full of cheerful patterns, making everyday life more fun.
Frederik Pot
Creative Lead
