KLM Real
Deal Days
A campaign inspiring travelers to go beyond the clichés and experience destinations for real.
Forget the tourist traps—KLM’s Real Deal Days inspire travelers to feel, taste, and explore destinations in a deeper, more authentic way. When you travel, make it real.
Challenge
Rushing from landmark to landmark, standing in endless queues, and eating at overpriced tourist hotspots—this isn’t real travel.
KLM’s Real Deal Days encourage travelers to break free from the expected and dive into the heart of their destination. With bold visuals and unorthodox perspectives, we showcase travel beyond the surface—hidden gems, local flavors, and immersive experiences that make trips unforgettable. This campaign aligns seamlessly with KLM’s Travel Well direction, giving travelers the nudge they need to book their next adventure and truly Discover the Real.
Casevideo
Step off the beaten path. Discover the real deal.
Timo Wilbrink
Creative Director
Real travel isn’t rushed. It’s felt, tasted, and explored.
Real moments. Real memories.
Real Deal Days.
