Positive
energy

In 2023, Greenchoice launched its 'Positive Energy' campaign, highlighting how renewable energy and sustainability go hand in hand with a positive mindset. Unlike the often serious or crisis-driven tone in the energy sector, Greenchoice stands out by infusing its communication with warmth, optimism, and a distinct feel-good factor. Building on this, the winter campaign reinforced that even in the darkest months, Greenchoice continues to deliver positive energy—not just as a product, but as a way of thinking. With vibrant storytelling, dynamic visuals, and an uplifting soundtrack, the campaigns make sustainability feel approachable, empowering customers to make greener choices with confidence.