Pioneering
digital travel
inspiration
Customer engagement in action for KLM
The choice of airline is often driven by price and convenience, so building loyalty to a brand is key to customer retention. But there can be long gaps between flights, during which the relationship fades.
Partnership
Over the past decade, we’ve strategized and created numerous innovative, award-winning touchpoints for KLM. By working closely with the KLM team, we’ve strengthened the airline’s connection with customers, inspiring them to choose KLM for their next flight.
Key projects include the dynamic iFly KLM Magazine, which provides passengers with personalized, rich content, and the immersive iFly 360 experience. Additionally, we developed themed and special campaigns like 20 Souvenirs to Bring Home in 2020, and the unique digital experience iFly50 and we pioneered with the succesfull branded podcast The Journey. These initiatives have enhanced customer engagement, built emotional connections, and reinforced KLM’s brand loyalty.
It is a constant source of inspiration on the customer journey
iFly KLM Magazine
& Selections
KLM's award-winning digital magazine, iFly, engages millions of readers across 40+ countries, enhancing customer retention and strengthening the relationship with KLM. It offers a continuous source of inspiration, with content tailored to passengers' journeys, from general travel inspiration to specific tips about their destinations.
Themed magazines, focused on specific locations, interests, or seasons, can be distributed across multiple channels to effectively engage and attract targeted audiences.
Casevideo
iFly 50
KLM’s iFly magazine keeps the brand top-of-mind, acting as a travel guide full of exciting destinations. For its 50th anniversary edition, the goal was clear: create something memorable for both loyal and occasional readers, while enticing new ones to pick up the magazine for the first time. The strategy was to make a significant impact and draw attention from a broad audience within KLM’s customer base.
Clean design, silk-like animations that would encourage users to keep scrolling, high-quality photography, video and custom music…
Casevideo
iFly 360 / VR
Explore the world in VR from the comfort of your chair with KLM’s iFly KLM 360—a series of immersive virtual reality video stories on a beautifully crafted platform. This is yet another example of how a compelling digital campaign can inspire more customers to choose KLM for their next flight.
Each little VR documentary features host Kiran Jethwa on an extraordinary adventure.
Casevideo
iFly 2020
Souvenirs capture the essence of a destination, offering a tangible reminder of travel. In this campaign, we invite users to explore 20 destinations by discovering 20 unique, culturally rich souvenirs in an interactive digital experience. These items, each with its own story, are more than typical trinkets—they’re beautiful, curiosity-sparking pieces of culture.
The souvenirs are brought to life in 3D by our friends from Colorbleed. We created a playful digital experience where users can discover, twist and turn the souvenirs, giving them the opportunity to look at the objects from every angle.
The Journey:
An original
podcast by KLM
KLM's podcast series The Journey proves that a travel experience doesn't always require flying. By embracing innovative storytelling, KLM has expanded its presence on new platforms, connecting with audiences in fresh environments. The podcast has garnered attention, reinforcing KLM’s pioneering spirit and brand value of innovation while establishing a new way to engage with listeners.
KLM's first ever branded podcast, offers an immersive, high-quality listening experience, telling true stories of people whose lives were transformed by travel. It highlights the profound impact of journeys, showcasing how travel can change everything.
Casevideo
100 year KLM
Anniversary
Centennial
Travel Guide
When KLM turned 100, we set out to celebrate this milestone in the city where its first cross-Atlantic flight landed. We set out to find a resident of New York who has lived there for 100 years, to ask them what it is that makes visiting this city worthwhile.
We found 100-year-old Sarah Aarons, a true New Yorker who has witnessed the city's transformation into the famous metropolis it is today. As a professional singer, her love for New York is clear—music is its heartbeat. We captured her passion in a stunning video portrait, showing that even after a century, life’s essentials remain the same.
100 years of music
