Elevating
ASICS' Digital
Experience

Name: Born05
Price range: $

Helping ASICS elevate its digital presence with dynamic campaign platforms, enhanced UX, and immersive storytelling.

ASICS develops high-quality, innovative products that encourage physical activity and well-being, with a strong focus on performance, health, and sustainability. Its mission is to inspire people to achieve a sound mind in a sound body.

Elevating

In recent years, ASICS has refocused on its brand mission, making it the heart of every campaign. Great campaigns need a great home, and we’ve been proud to help ASICS elevate its digital presence.

Embraced ASICS' new design principles. This includes an emphasis on asymmetrical composition, creating more space for imagery, and the use of immersive headings and video to draw readers into the stories. Altogether, giving the pages a look that is both modern and unmistakably recognisable.

Resulting in major upgrade in user experience and content presentation, site speed and overall visual design, ASICS is now living up to its reputation as a leading brand in sports performance wear.

Casevideo

Great campaigns need a great home, and we’ve been proud to help ASICS elevate its digital presence.

We’ll design tailored campaign and story templates featuring versatile, rich storytelling modules that can be reused consistently.

Vincent Rouwendal

Art Director

Move
Her Mind

We’ve partnered with ASICS and Golin to bring Move Her Mind to life, a digital platform empowering women in their fitness journeys. Because when women move, the world moves with them.

B05 work Asics Mover Her Mind interface new

We created a seamless experience that challenges barriers and inspires confidence.

Global State
of Mind Study
2024

Every year, ASICS publishes the State-of-Mind Index, a global study on people's physical and mental well-being, advocating the power of movement for the mind. We helped bring the study to life online.

B05 Asics case Global State Mind Interface

My personal
best is not
a number

A personal best isn’t just a number, it’s a feeling. That unique sensation you get after exercising. That’s the premise of the World Mental Health campaign. It’s not about how much or how fast you move, but simply that you move. We created the campaign page, inviting people to share their personal best with the world and exploring those of others.

We created an interactive wall of cards, each representing a unique story or achievement, offering a smooth and immersive journey.

15 minute
weight loss

ASICS has launched a disruptive campaign titled "15 Minute Weight Loss," challenging the idea of a "quick fix." The campaign, created by Golin, is designed to hijack SEO, redirecting searches for “weight loss exercise” to ASICS content that celebrates the mental benefits of movement, aiming to balance the obsession with physical change with a focus on mental well-being.

We designed and developed the digital platform and video to both showcase and explain the campaign. The platform’s intuitive UX guides users through the concept, while its clean, engaging design highlights actionable tips on how to start exercising and relieve the weight on your mind.

The campaign is designed to highjack SEO and redirect searches for “weight loss exercise” to ASICS content celebrating the mental benefits of movement.

Casevideo

In the video, the influencers appear to be about to give each other another, instant results weight loss video before revealing that just 15 minutes of exercise can take the weight off your mind.

Take a break
from your desk

This brilliant campaign by Golin London was a masterclass in brand storytelling, and it needed a home on ASICS.com. That’s where we came in. Building on the success of previous ASICS campaign websites, we set out to create a sleek, high-performance platform that not only supported the campaign but elevated it.