Move
Her Mind
A digital campaign for ASICS designed to break down barriers for women in exercising
We’ve partnered with ASICS and Golin to bring Move Her Mind to life, a digital platform empowering women in their fitness journeys. Because when women move, the world moves with them.
Introduction
We’ve partnered with Golin and ASICS to bring Move Her Mind to life—a digital platform empowering women in their fitness journeys. With bold design and impactful storytelling, we created a seamless experience that challenges barriers and inspires confidence. Because when women move, the world moves with them.
Move Her Mind is a digital platform that seamlessly blends design, UX, and storytelling to inspire and empower women in movement. Our team developed an intuitive, visually striking experience that makes expert insights, personal stories, and research easily accessible.
Every design choice—from bold typography to fluid interactions—was made to reinforce confidence and inclusivity. We optimized navigation for effortless exploration, ensuring the message resonates while keeping engagement high. By combining thoughtful UX with high-impact visuals and flawless development, we transformed ASICS’ mission into an interactive, empowering digital experience.
The more women move, the better they feel.
ASICS
We created a seamless experience that challenges barriers and inspires confidence.
Timo Wilbrink
Creative Director
