Traveling made possiblethrough Virtual Reality

Brand Design KLM Royal Dutch Airlines

Services: Strategy; Concept; Production; UX/UI Design; Development; Distribution; Design; Content; Motion Design
Episodes: 1 · Thailand; 2 · Hawaii; 3 · The Wadden Islands
Partners: Eyeforce; Massive Music
Awards: AWWWARDS SOTD; AWWWARDS Developer award; Red Dot Design Award - Interface & User Experience Design; Red Dot Design Award - Online

If you want people to travel the world, you’ll have to entice them with vivid sneak previews of possible destinations. For the last decade the award-winning iFly KLM has been serving up audio-visual reasons to travel. Its newest experience? iFly KLM 360. A series of virtual reality video stories. And just another example of how a rich digital campaign can lead to (more) customers boarding KLM flights.

Reason. New innovative ‘ways’ to travel

KLM is all about creating memorable experiences and pioneering innovation. The Dutch airline’s always searching for new digital ways to offer travelers reasons to travel. That’s just what the iFly KLM family has been doing for years. And now there’s iFly KLM 360. An innovative VR campaign that fits KLM’s strategy perfectly and offers its customers a life-like experience they’ll always remember.

Big idea. You’re virtually there

360.iflymagazine.com offers visitors 360 degree video stories. All filmed and produced at the most beautiful KLM destinations. Each little VR documentary features host Kiran Jethwa on an extraordinary adventure. By using VR goggles or on a desktop or mobile phone you can closely follow Kiran and experience first-hand what it would be like to actually be there. You’re virtually there. Real-life is only a ticket away.

Outcome. Ready for take-off

Just in the first two weeks the platform KLM VR content reached over 10 million people on social media. More than 300.000 potential KLM travelers visited the platform and on average engaged with the content for more than 6 minutes. 42% of them subscribed for the upcoming episodes in Hawaii and The Netherlands.

So, get ready to go around the world with Kiran Jethwa, without even leaving your home. Departure time? Whenever you’re ready.

Visit iFly KLM 360