Not your
Average Job
A campaign & platform for Ontdek Hospitality
A digital campaign inspiring a new generation to pursue a career in hospitality.
Challenge
The perception of hospitality careers declined post-COVID, with jobs often seen as temporary side gigs rather than viable career paths. To change this, leading hospitality brands formed the Hospitality Pact and launched Not Your Average Job—a campaign celebrating the industry’s dynamic opportunities.
Not Your Average Job Campaign video
Hospitality isn’t just a job—it’s a world of opportunities.
Not Your Average Job showcases the diverse world of hospitality—spanning tourism, events, and food services—redefining it as a serious career path full of opportunities.
From fine dining to festivals—your career in hospitality starts here.
Through high-energy storytelling and a digital-first approach, we highlighted the many career paths within hospitality, from fine dining to event management. To turn inspiration into action, we built Ontdekhospitality.nl—a digital platform featuring job opportunities, personal success stories, and education programs.
The result? A fresh, engaging way to attract new talent and reshape hospitality’s image.
