Balance
your
energy
Seamlessly integrating smart EV charging into everyday life.
Easee's campaigns highlight their sleek, intelligent EV chargers, emphasizing effortless integration into daily routines and the new 'Balance your energy' payoff.
Execution
Easee, a Norwegian pioneer in the energy transition, sought to expand its presence in the Benelux market by introducing a compact, smart car charger designed to encourage the switch to electric driving. Born05 developed a campaign that positioned the charger as central to an electric lifestyle, producing stylish commercials that showcased its sleek design and ease of use. Building on this momentum, Easee aimed to reintroduce the brand in the European market after a period of absence, unveiling new products and the 'Balance your energy’ payoff.
The campaign focused on connecting human interactions with the energy provided by Easee, illustrating how the charger seamlessly integrates into various home and charging scenarios. This approach effectively communicated the product's benefits and reinforced Easee's commitment to being an integral part of consumers' energy networks.
Introducing Easee TVC
Easee becomes part of your life, part of your energy network.
Frederik Pot
Creative Lead
Balance your energy TVC
All the energy you need, always within reach.
Frederik Pot
Creative Lead
Easee is the first car charger you’ll want to own.
Frederik Pot
Creative Lead
