Discovered.
by Porsche
A digital platform built to reach the elusive Porsche driver of the future.
Porsche Discovered reaches the next generation of entrepreneurs that share a DIY mentality to be the best they can be, just as Porsche. It introduces and strengthens Porsche’s positive brand associations in a completely new way.
Challenge
With quality interviews and video productions, Discovered creates positive touchpoints with a new target audience. Not traditionally Porsche, yet fully aligned with the brand values, and at the heart of the target audience’s interests. This way, Porsche establishes a reason to communicate with a group it wouldn’t otherwise engage with.
The rich platform has its own unique design and interface. Thanks to a diverse and inclusive list of stories the platform reaches more readers every month. And does so with a distribution model that relies heavily on organic reach through the social channels of the interviewees, with minimal media spent.
Casevideo
Porsche dares to claim its place in an age of fast digital excess
Ron de Bruijn
Editor-in-Chief & Creative Lead
Discovered inspires a hard-to-reach audience to always strive for excellence
Ron de Bruijn
Editor-in-Chief & Creative Lead
