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Discovered.
by Porsche

A digital platform built to reach the elusive Porsche driver of the future.

Work Discovered hero B

Porsche Discovered reaches the next generation of entrepreneurs that share a DIY mentality to be the best they can be, just as Porsche. It introduces and strengthens Porsche’s positive brand associations in a completely new way.

Challenge

With quality interviews and video productions, Discovered creates positive touchpoints with a new target audience. Not traditionally Porsche, yet fully aligned with the brand values, and at the heart of the target audience’s interests. This way, Porsche establishes a reason to communicate with a group it wouldn’t otherwise engage with.

 

The rich platform has its own unique design and interface. Thanks to a diverse and inclusive list of stories the platform reaches more readers every month. And does so with a distribution model that relies heavily on organic reach through the social channels of the interviewees, with minimal media spent.  

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Casevideo

Step into a world of boldness, dreams, and determination.
Porsche dares to claim its place in an age of fast digital excess

Ron de Bruijn

Editor-in-Chief & Creative Lead

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Discovered inspires a hard-to-reach audience to always strive for excellence

Ron de Bruijn

Editor-in-Chief & Creative Lead

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