Take a
Desk Break
A digital campaign for Asics
The deadliest thing in the room… your desk! That’s the premise of ASICS’ The Desk Break campaign featuring Brian Cox for this year’s World Mental Health Day, highlighting the urgent need to get up and move.
This brilliant campaign by Golin London was a masterclass in brand storytelling, and it needed a home on ASICS.com. That’s where we came in.
Building on the success of previous ASICS campaign websites, we set out to create a sleek, high-performance platform that not only supported the campaign but elevated it. The landing page combined bold visuals, dynamic motion, and an intuitive UX to drive engagement. Every interaction was crafted to inspire movement, urging people to step away from their desks and share (digitaly) stickered photos of their empty workspaces on social media. A seamless blend of form and function, just like ASICS itself. Now get up and take desk break to move for your mind.
Brilliant campaigns deserve a great home
Timo Wilbrink
Creative Director
The landing page combined bold visuals, dynamic motion, and an intuitive UX to drive engagement.
