Delivering
value where
it matters most
Customer Experience & User Experience Concept Design for Versuni.
In a market where functionality alone isn’t enough, customer experience (CX) is the key to brand loyalty. For Philips Home Appliances, every touchpoint, from product awareness to after-sales support, needs to feel effortless, intuitive, and connected.
Introduction
By enhancing CX, we’re not just improving usability; we’re creating lasting relationships between the brand and its customers, thus immediately delivering value. Together with our partner TCXA and the UX team at Philips (Versuni), we led the way in conceptualising and visualising the North Star for the brand’s customer experience for the years to come.
By mapping customer journeys and visualizing key touchpoints, we helped Philips shape a clear vision and strategic roadmap for its internal teams. This process not only built strong internal support but also provided teams with a wealth of inspiration. Now, they’re ready to implement the strategy using a SCRUM-at-scale approach.
Having a partner that combines creativity with strategic customer experience, helps us build relevant experiences.
Bruna Rotondaro
Director Experience and Data at Versuni
We transformed Versuni’s fragmented experience into cohesive journeys that reflected the brand’s quality and customer commitment.
Timo Wilbrink
Creative Director
