Hasbro
Bravery
Boost
An interactive campaign where Bumblebee encourages kids during challenging moments.
We created a digital experience where Transformers’ Bumblebee helps kids find their courage an engaging, impactful way to boost confidence in young fans.
Introduction
Bravery Boost is an experience designed to help kids be brave. We brought Bumblebee, co star of the new Transformers movie, to life through an interactive website, where parents could nominate their children for the Bravery Boost Helpline. From these entries, Bumblebee personally visited selected kids to give them an encouraging pep talk during nerve-wracking moments, like their first school day or swimming test.
To extend the impact, we developed a digital application where parents and children could generate a personalized video. Bumblebee addressed kids directly, delivering a motivational message tailored to their specific challenge—a magical, shareable experience that spread encouragement and confidence.
Courage is the strength to keep going, even when things feel scary.
A playful digital experience designed to build kids’ confidence.
Michael Kouwenhoven
Creative Director
