Braaaf a bold new bite

A vibrant new brand that dogs can't wait to sink their teeth into.

Braaaf Case card

Braaaf has always been a favorite among dog owners, known for its high-quality, natural snacks. But to truly stand out in a competitive market, the brand needed a fresh, modern identity, one that spoke to both playful pups and their devoted humans.

Introduction

We stepped in to redefine Braaaf from the ground up. We crafted a bold strategy and a vibrant new brand world, one that dogs (and their owners) couldn’t resist sinking their teeth into.
From packaging to motion design, illustrations to typography, every element was redesigned to create a distinctive, energetic, and premium look. 

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Braaaf New look video

The result? A brand as lively and mischievous as the dogs it’s made for. Braaaf is now more than just a snack, it’s a statement. One that proves quality and fun go paw in paw.

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Background
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Braaaf’s rebrand isn’t just a new look, it’s a whole new attitude. Bold, playful, and full of energy, just like the dogs it’s made for.

Dennis Döll

Owner - Braaaf

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