Enter a new
world with
childlike wonder

           BLOS believes that every child’s journey of discovery shapes a better world. This belief inspired a brand identity that embodies exploration, creativity, and layered growth. The B and O in the BLOS logo serve as portals to a new world, constructed from layered "paper" textures that create depth, storytelling, and visual playfulness.

By integrating photography within these layers, the identity offers a window into a child’s evolving world—where learning, independence, and resilience take center stage. This flexible, warm, and inviting brand system supports the mission of BLOS: to create a nurturing environment where every child is seen, valued, and encouraged to develop in their own way.