Ask
Atlas Ai
Truly personalized travel inspiration
KLM asked us to develop an experience in which tailor-made travel inspiration helps you discover the perfect destination, this is what we did.
Introduction
For over a century, KLM has been guiding travellers to their destinations. Their expertise goes beyond just flights, beginning long before you step on the plane. KLM inspires people to discover the world and is constantly seeking for innovative ways to personalise this inspiration.
Previous innovations include "iFly Magazine," a dynamic travel platform filled with adventurous content and "reasons to travel" to inspire travellers. Each year, KLM aims to motivate and inspire a global audience of over 19 million in engaging and, where possible, personalised ways.
For their latest campaign, KLM asked us to combine these elements. Could we help them create a travel inspiration platform that suggests destinations and crafts truly unique, one-of-a-kind travel content? The goal was to tailor this content to users' interests and desires while ensuring factual accuracy.
We embarked on creating such an experience powered by AI.
Explore the case
The intuitive user experience "Ask Atlas" guides you through inspiring travel images and questions to discover your travel desires. By making intuitive choices and answering questions, our AI, Ask Atlas, gets to know you and can suggest suitable destinations.
For each suggested destination, it creates factual, appealing, and unique travel content, complete with tips and recommendations. These unique stories are placed in a beautiful template, enriched with stunning photography.
How can we leverage AI to harness KLM's travel content and create a truly personalised digital experience?
Thijs van de Meerendonk
Sr. UX Designer
We brought our Ai Model to life in the form of a blue sphere (world) with a moving outer layer (data) that absorbs your picked interests visually before generating results.
Marnix Schmidt
Designer & Art Director
We created an attractive way to tell us your tavel interests. The infinite wall creates an experience of wonder and makes you want to click intuitively.
Marnix Schmidt
Designer & Art Director
For each suggested destination, it creates factual, appealing, and unique travel content, complete with tips and recommendations. These unique stories are placed in a beautiful template, enriched with stunning photography.
KLM's Ask Atlas AI platform will roll out in 40 countries and 12 languages, marking KLM's next step in creating a personalised content experience.
It is the beginning of highly personal content.
Fabiënne Aertse
Campaign Marketing Manager, KLM Royal Dutch Airlines
