Radio 538
Brand Identity
A strong, dynamic identity that reinforces the brand in the radio landscape
With a renewed visual language built on boldness, energy, and clarity, 538’s identity now stands as a true authority—iconic, memorable, and full of life.
Radio 538 is a powerhouse in Dutch radio, but its identity needed more strength. The new design reinforces its authority, vibrancy, and inclusivity with a bold, simple, and iconic approach.
At its core is the ‘vessel’—a flexible design element acting as a frame, sticker, label, or window into 538’s world. Paired with a strong custom typography, refreshed color palette, and graphic ‘stamps’, it creates a modern, energetic, and instantly recognizable look.
From photography to campaigns, every touchpoint embodies a ‘lust for life’, making 538 the unmistakable home of hits, entertainment, and good vibes.
A visual identity as bold and energetic as 538 itself.
Not just a radio station—an icon in sound and design.
